206 Must-Know Hotel Statistics and Travel Trends in Europe for 2025

Discover the most compelling hotel statistics and travel trends in Europe for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 206 key statistics and travel trends offers valuable insights into Europe's dynamic hotel scene. Backed by data from 280,728 hotels, 27,307,647 traveler reviews, and 48,759,294 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Europe

Top Hotel and Travel Statistics for Europe

  • There are 280,728 hotels operating in Europe.
  • The average hotel rating in Europe is 8.26, based on 27,309,553 reviews.
  • Travelers can expect to pay around $154 per night for a hotel in Europe.
  • If you're looking for the best month to visit Europe by rating, it's April with an average rating of 8.39.
  • If you're looking for the cheapest month to visit Europe, it's February with an average price of $134.
  • The least popular month to visit Europe is January, attracting only 5.2% of visitors.
  • The most popular month to visit Europe is August, attracting 12.5% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Europe, rating their stays at 8.41 on average.
  • Friends are the least satisfied travelers when visiting Europe, rating their stays at 8.08 on average.
  • Hotel prices in Europe peak in August, with an average price of $169.

Hotel Availability and Types in Europe

Number of Hotels

  • There are 280,728 hotels in Europe.

Distribution by Star Rating

  • Europe has 4,659 hotels with a 1-star rating, accounting for 1.7% of all hotels.
  • Europe has 11,420 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Europe has 85,112 hotels with a 3-star rating, accounting for 30.3% of all hotels.
  • Europe has 46,706 hotels with a 4-star rating, accounting for 16.6% of all hotels.
  • Europe has 18,874 hotels with a 5-star rating, accounting for 6.7% of all hotels.
  • We also have 113,957 hotels with an unknown star rating in Europe, accounting for 40.6% of all hotels.
  • The average price of a hotel in Europe is $154 per night.
  • The average price of a 1-star hotel in Europe is $108 per night.
  • The average price of a 2-star hotel in Europe is $98 per night.
  • The average price of a 3-star hotel in Europe is $126 per night.
  • The average price of a 4-star hotel in Europe is $170 per night.
  • The average price of a 5-star hotel in Europe is $288 per night.
  • The average price of a hotel in Europe with an unknown star rating is $153 per night.
  • There are 8,427 hotels in Europe priced in the $0-$50 range, accounting for 5.0% of all hotels.
  • There are 62,848 hotels in Europe priced in the $50-$100 range, accounting for 36.9% of all hotels.
  • There are 72,357 hotels in Europe priced in the $100-$200 range, accounting for 42.5% of all hotels.
  • There are 22,389 hotels in Europe priced in the $200-$500 range, accounting for 13.2% of all hotels.
  • There are 2,894 hotels in Europe priced in the $500-$1000 range, accounting for 1.7% of all hotels.
  • There are 1,227 hotels in Europe priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Europe in January is $136.
  • The average price of a hotel in Europe in February is $134.
  • The average price of a hotel in Europe in March is $136.
  • The average price of a hotel in Europe in April is $142.
  • The average price of a hotel in Europe in May is $144.
  • The average price of a hotel in Europe in June is $154.
  • The average price of a hotel in Europe in July is $164.
  • The average price of a hotel in Europe in August is $169.
  • The average price of a hotel in Europe in September is $163.
  • The average price of a hotel in Europe in October is $150.
  • The average price of a hotel in Europe in November is $140.
  • The average price of a hotel in Europe in December is $142.

Hotel Ratings and Reviews in Europe

Number of Reviews

  • We've collected 27,309,553 reviews for hotels in Europe.

Review Distribution by Traveler Type

  • There are 2,302,342 reviews from business travelers in Europe, accounting for 8.4% of all reviews.
  • There are 11,092,017 reviews from couples in Europe, accounting for 40.6% of all reviews.
  • There are 6,349,599 reviews from families in Europe, accounting for 23.3% of all reviews.
  • There are 557,003 reviews from friends in Europe, accounting for 2.0% of all reviews.
  • There are 2,392,883 reviews from group travelers in Europe, accounting for 8.8% of all reviews.
  • There are 3,226,237 reviews from solo travelers in Europe, accounting for 11.8% of all reviews.
  • There are 1,389,472 reviews from travelers with an unknown type in Europe, accounting for 5.1% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Europe in 2025 is 8.19, based on 7,092 reviews.
  • The average rating for hotels in Europe in 2024 was 8.27, based on 8,081,532 reviews.
  • The average rating for hotels in Europe in 2023 was 8.28, based on 9,176,482 reviews.
  • The average rating for hotels in Europe in 2022 was 8.28, based on 7,777,209 reviews.
  • The average rating for hotels in Europe in 2021 was 8.25, based on 1,620,226 reviews.
  • The average rating for hotels in Europe in 2020 was 8.31, based on 647,012 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Europe is 7.65.
  • The average rating for 2-star hotels in Europe is 7.75.
  • The average rating for 3-star hotels in Europe is 8.10.
  • The average rating for 4-star hotels in Europe is 8.36.
  • The average rating for 5-star hotels in Europe is 8.61.
  • The average rating for hotels in Europe with an unknown star rating is 8.38.

Average Ratings by Traveler Type

  • The average rating for business travelers in Europe is 8.11.
  • The average rating for couples in Europe is 8.27.
  • The average rating for families in Europe is 8.29.
  • The average rating for friends in Europe is 8.08.
  • The average rating for group travelers in Europe is 8.41.
  • The average rating for solo travelers in Europe is 8.35.
  • The average rating for travelers with an unknown type in Europe is 8.26.

Best Months to Visit by Ratings

  • The average rating for hotels in Europe in January is 8.31.
  • The average rating for hotels in Europe in February is 8.35.
  • The average rating for hotels in Europe in March is 8.38.
  • The average rating for hotels in Europe in April is 8.39.
  • The average rating for hotels in Europe in May is 8.39.
  • The average rating for hotels in Europe in June is 8.35.
  • The average rating for hotels in Europe in July is 8.29.
  • The average rating for hotels in Europe in August is 8.20.
  • The average rating for hotels in Europe in September is 8.25.
  • The average rating for hotels in Europe in October is 8.27.
  • The average rating for hotels in Europe in November is 8.30.
  • The average rating for hotels in Europe in December is 8.30.

Seasons in Europe

The seasons in Europe are determined by the percentage of reviews for each month.

Low Season in Europe

  • January (5.2%)
  • February (5.5%)
  • November (6.1%)
  • December (5.2%)

Shoulder Season in Europe

  • March (6.2%)
  • April (7.4%)
  • May (9.1%)
  • October (9.5%)

High Season in Europe

  • June (10.2%)
  • July (11.8%)
  • August (12.5%)
  • September (11.3%)

Country Rankings in Europe

  • The country with the most hotels is Italy, with 52,092 hotels.
  • The country with the highest average rating is Greece, with an average rating of 8.84.
  • The country with the lowest average rating is Russia, with an average rating of 7.69.
  • The country with the most expensive hotels is Monaco, with average prices of $464.
  • The country with the cheapest hotels is Russia, with average prices of $52.
1,463
8.54
$78.59
249
7.89
$155.78
5,666
8.67
$203.68
596
7.73
$117.54
211
7.91
$110.81
4,324
8.03
$159.01
405
8.52
$88.30
1,582
7.89
$111.63
7,977
8.67
$177.26
2,349
8.28
$165.42
2,195
8.34
$109.60
2,674
7.75
$161.77
183
8.18
$120.85
25
8.40
$175.00
901
8.09
$161.45
28,301
8.05
$165.80
1,767
8.36
$72.63
23,169
8.15
$126.60
11
8.33
$177.73
19,505
8.84
$170.45
21
8.16
$209.30
26
8.68
$203.17
1,488
8.19
$129.34
980
8.46
$191.15
1,298
8.53
$171.97
27
8.43
$135.32
52,092
8.48
$162.80
44
8.57
$192.37
46
8.10
$63.45
384
8.24
$82.60
16
8.71
$232.66
338
8.29
$89.85
155
7.94
$166.05
841
8.41
$135.79
89
8.06
$81.44
14
8.19
$464.01
906
8.60
$122.26
6,141
7.95
$192.63
155
8.18
$71.57
1,618
8.02
$149.01
5,835
8.14
$98.96
8,584
8.35
$140.47
2,114
8.43
$107.80
7,134
7.69
$52.38
19
8.07
$101.44
678
8.37
$97.02
580
8.32
$105.93
769
8.54
$147.96
28,627
8.19
$165.82
3,294
7.89
$120.86
3,219
8.32
$256.57
18,997
8.02
$142.93
1,014
8.24
$71.57
29,632
8.09
$156.38

Hotel and Travel Statistics for Business Hotels in Europe

Top Hotel and Travel Statistics for Business Hotels in Europe

  • There are 47,942 Business Hotels operating in Europe.
  • The average rating for Business Hotels in Europe is 8.15, based on 13,221,081 reviews.
  • Travelers can expect to pay around $152 per night for a Business Hotel in Europe.
  • If you're looking for the best month to book a Business Hotel in Europe by rating, it's March, with an average rating of 8.30.
  • If you're looking for the cheapest month to book a Business Hotel in Europe, it's February, with an average price of $137.
  • The least popular month to book a Business Hotel in Europe is December, attracting only 5.6% of visitors.
  • The most popular month to book a Business Hotel in Europe is August, attracting 12.5% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Business Hotels in Europe, rating their stays at 8.28 on average.
  • Business Travelers are the least satisfied travelers when visiting Business Hotels in Europe, rating their stays at 7.99 on average.
  • Business Hotel prices in Europe peak in September, with an average price of $166.

Availability and Types of Business Hotels in Europe

Number of Business Hotels

  • There are 47,942 Business Hotels in Europe.

Star Rating Distribution for Business Hotels

  • There are 198 Business Hotels in Europe with a 1-star rating, accounting for 0.4% of all Business Hotels.
  • There are 1,893 Business Hotels in Europe with a 2-star rating, accounting for 3.9% of all Business Hotels.
  • There are 16,576 Business Hotels in Europe with a 3-star rating, accounting for 34.6% of all Business Hotels.
  • There are 20,312 Business Hotels in Europe with a 4-star rating, accounting for 42.4% of all Business Hotels.
  • There are 4,065 Business Hotels in Europe with a 5-star rating, accounting for 8.5% of all Business Hotels.
  • There are 4,898 Business Hotels in Europe with an unknown star rating, accounting for 10.2% of all Business Hotels.
  • The average price for Business Hotels in Europe is $152.
  • The average price for 1-star Business Hotels in Europe is $80.
  • The average price for 2-star Business Hotels in Europe is $85.
  • The average price for 3-star Business Hotels in Europe is $113.
  • The average price for 4-star Business Hotels in Europe is $158.
  • The average price for 5-star Business Hotels in Europe is $345.
  • The average price for Business Hotels with an unknown star rating in Europe is $134.
  • There are 1,057 Business Hotels in Europe priced in the $0-$50 range, accounting for 2.3% of all Business Hotels.
  • There are 15,721 Business Hotels in Europe priced in the $50-$100 range, accounting for 34.1% of all Business Hotels.
  • There are 21,998 Business Hotels in Europe priced in the $100-$200 range, accounting for 47.8% of all Business Hotels.
  • There are 6,315 Business Hotels in Europe priced in the $200-$500 range, accounting for 13.7% of all Business Hotels.
  • There are 686 Business Hotels in Europe priced in the $500-$1000 range, accounting for 1.5% of all Business Hotels.
  • There are 269 Business Hotels in Europe priced in the $1000+ range, accounting for 0.6% of all Business Hotels.
  • The average price for Business Hotels in Europe in January is $139.
  • The average price for Business Hotels in Europe in February is $137.
  • The average price for Business Hotels in Europe in March is $139.
  • The average price for Business Hotels in Europe in April is $143.
  • The average price for Business Hotels in Europe in May is $145.
  • The average price for Business Hotels in Europe in June is $156.
  • The average price for Business Hotels in Europe in July is $162.
  • The average price for Business Hotels in Europe in August is $166.
  • The average price for Business Hotels in Europe in September is $166.
  • The average price for Business Hotels in Europe in October is $153.
  • The average price for Business Hotels in Europe in November is $141.
  • The average price for Business Hotels in Europe in December is $144.

Ratings and Reviews for Business Hotels in Europe

Number of Reviews for Business Hotels

  • We've collected 13,221,081 reviews for Business Hotels in Europe.

Review Distribution for Business Hotels

  • There are 1,320,991 reviews for Business Hotels from business travelers in Europe, accounting for 10.0% of all reviews.
  • There are 5,454,639 reviews for Business Hotels from couples in Europe, accounting for 41.3% of all reviews.
  • There are 3,123,071 reviews for Business Hotels from families in Europe, accounting for 23.6% of all reviews.
  • There are 286,756 reviews for Business Hotels from friends in Europe, accounting for 2.2% of all reviews.
  • There are 1,022,650 reviews for Business Hotels from group travelers in Europe, accounting for 7.7% of all reviews.
  • There are 1,302,436 reviews for Business Hotels from solo travelers in Europe, accounting for 9.9% of all reviews.
  • There are 710,538 reviews for Business Hotels from travelers with an unknown type in Europe, accounting for 5.4% of all reviews.

Average Rating Over Time for Business Hotels

  • The average rating for Business Hotels in Europe in 2025 is 7.78, based on 94 reviews.
  • The average rating for Business Hotels in Europe in 2024 was 8.18, based on 3,701,657 reviews.
  • The average rating for Business Hotels in Europe in 2023 was 8.16, based on 4,398,119 reviews.
  • The average rating for Business Hotels in Europe in 2022 was 8.11, based on 3,818,191 reviews.
  • The average rating for Business Hotels in Europe in 2021 was 8.09, based on 938,396 reviews.
  • The average rating for Business Hotels in Europe in 2020 was 8.17, based on 364,624 reviews.

Average Rating by Star Rating for Business Hotels

  • The average rating for 1-star Business Hotels in Europe is 7.66.
  • The average rating for 2-star Business Hotels in Europe is 7.71.
  • The average rating for 3-star Business Hotels in Europe is 7.98.
  • The average rating for 4-star Business Hotels in Europe is 8.23.
  • The average rating for 5-star Business Hotels in Europe is 8.67.
  • The average rating for Business Hotels with an unknown star rating in Europe is 8.18.

Average Rating by Traveler Type for Business Hotels

  • The average rating of Business Hotels from business travelers in Europe is 7.99.
  • The average rating of Business Hotels from couples in Europe is 8.15.
  • The average rating of Business Hotels from families in Europe is 8.16.
  • The average rating of Business Hotels from friends in Europe is 8.03.
  • The average rating of Business Hotels from group travelers in Europe is 8.28.
  • The average rating of Business Hotels from solo travelers in Europe is 8.26.
  • The average rating of Business Hotels from travelers with an unknown type in Europe is 8.18.

Best Month to Stay at a Business Hotel by Rating

  • The average rating for Business Hotel in Europe in January is 8.24.
  • The average rating for Business Hotel in Europe in February is 8.28.
  • The average rating for Business Hotel in Europe in March is 8.30.
  • The average rating for Business Hotel in Europe in April is 8.27.
  • The average rating for Business Hotel in Europe in May is 8.25.
  • The average rating for Business Hotel in Europe in June is 8.19.
  • The average rating for Business Hotel in Europe in July is 8.14.
  • The average rating for Business Hotel in Europe in August is 8.08.
  • The average rating for Business Hotel in Europe in September is 8.11.
  • The average rating for Business Hotel in Europe in October is 8.15.
  • The average rating for Business Hotel in Europe in November is 8.20.
  • The average rating for Business Hotel in Europe in December is 8.21.

Seasons for Business Hotels in Europe

The seasons in Europe are determined by the percentage of reviews for Business Hotels in each month.

Low Season for Business Hotels in Europe

  • January (5.7%)
  • February (6.0%)
  • November (6.3%)
  • December (5.6%)

Shoulder Season for Business Hotels in Europe

  • March (6.5%)
  • April (7.5%)
  • May (8.9%)
  • October (9.0%)

High Season for Business Hotels in Europe

  • June (9.7%)
  • July (11.4%)
  • August (12.5%)
  • September (10.7%)

Business Hotels Country Rankings in Europe

  • The country with the most Business Hotels is Italy, with 6,910 Business Hotels.
  • The country with the highest average rating for Business Hotels is Jersey, with an average rating of 8.78.
  • The country with the lowest average rating for Business Hotels is Russia, with an average rating of 7.76.
  • The country with the most expensive Business Hotels is Switzerland, with average prices of $272.
  • The country with the cheapest Business Hotels is Ukraine, with average prices of $63.
198
8.24
$76.92
57
8.14
$161.40
1,199
8.64
$215.36
144
7.99
$101.43
12
8.00
$110.81
552
7.97
$139.01
107
8.24
$92.02
403
7.80
$112.41
436
8.40
$180.95
214
8.29
$202.62
716
8.23
$109.92
366
7.82
$138.76
93
8.26
$160.17
318
8.05
$165.49
6,397
7.97
$143.30
306
8.29
$74.26
6,264
8.16
$131.35
1,391
8.61
$191.51
13
8.76
$222.97
444
8.23
$125.10
124
8.53
$219.56
443
8.35
$182.82
6,910
8.24
$187.05
22
8.78
$211.48
21
8.31
$75.10
147
8.10
$83.01
120
8.33
$91.69
73
8.06
$160.55
104
8.46
$143.85
44
8.18
$89.09
120
8.47
$140.86
969
8.01
$136.49
55
8.01
$89.62
531
8.05
$152.74
1,300
8.29
$93.25
1,102
8.34
$146.17
541
8.23
$104.58
629
7.76
$69.50
175
8.34
$103.09
236
8.22
$119.48
192
8.29
$171.92
4,597
8.23
$148.52
798
8.00
$128.56
1,160
8.42
$272.32
3,443
8.02
$157.47
263
8.32
$62.81
4,137
7.90
$143.86